Event Schedule

  • 08:45 - 09:00

    Welcome and Overview

    Welcome and Overview


    Toby Ward

  • 09:00 - 10:00

    Digital Workplace Assistants: How Liberty Mutual Uses Digital Assistants to Support 50,000 Employees

    How do you harness today’s technology and artificial intelligence to support a massive Fortune 500 company? Liberty Mutual is using digital assistants.

    Liberty Mutual, is an American diversified global insurer, and the fourth-largest property and casualty insurer in the US. It ranks 76th on the Fortune 100 list of largest corporations in the United States with over 50,000 employees in more than 900 locations throughout the world.

    Over the last couple of years, Liberty has built and implemented a digital assistant that helps manage day-to-day tasks for employees by orchestrating and coordinating information from many disparate systems (HR, Request Management, Procurement, Security Requests, Asset Management, Expense Management, etc.). The digital assistant gathers information employees need to know, and the tasks they need to complete, into a central place.

    During this 45-minute session, attendees will learn:

    (1) About Liberty Mutual’s digital assistant journey and how they use digital assistants internally to support thousands of employees. (2) The benefits of a digital assistant in the digital workplace. (3) How other companies could leverage digital assistants to improve their digital workplace, employee mobile experience, and intranet.


    Brett Caldon

    Troy Campano

  • 10:00 - 10:45

    Managing an Intranet in Transition

    Coca-Cola’s internal ecosystem is brimming with websites, collaboration options, and digital tools. It's home to tens-of-thousands of employees scattered across the globe.

    At the hub of the digital workplace is Coca-Cola's enterprise intranet, Connect. However, the intranet is now nearly five years old and getting ready for a reemergence as a true knowledge hub for associates.

    Learn how Coca-Cola is managing its global intranet and team and preparing for the next phase of its evolution. Attendees will get a walk-through of Coca-Cola’s current intranet and enterprise sites, see interim steps it’s taken to keep its environment fresh and relevant, and hear about longer-term plans to build a true knowledge ecosystem.


    Amy Hernandez

  • 10:45 - 11:00

    Networking Break (Catered)

    Meet and network with like-minded managers and executives over coffee and treats; learn what others are doing and planning for their digital workplace.

  • 11:00 - 11:45

    Redesigning The Intranet as the Hub of The Digital Workplace

    Tapestry, Inc. is an American multinational luxury fashion holding company based in New York City. Tapestry, Inc. owns three major brands: Coach, kate spade, and Stuart Weitzman. Tapestry has more than 20,000 employees with annual revenue exceeding US$6 billion per year.

    Late last year, Tapestry began the process of planning and redesigning their intranet on a new platform that will be the gateway to the greater digital workplace for thousands of users.

    Drawing on months of work and hard lessons, learn how Tapestry's digital workplace team planned and launched a new intranet over the course of 2019, launching just prior to the start of this year's conference.

    Attendees will learn:

    · Project drivers, planning, cost benefits, and measured savings
    · Tapestry's digital workplace vision and how the intranet fits in
    · The digital workplace properties and user considerations (corporate vs store employees, brand vs tapestry branding, etc.)
    · Cultural approach and community building to support the new digital workplace
    · The next phase and steps in the digital workplace roadmap

    Presented by Dante Ragazzo, Sr. Director, Digital Workplace, Tapestry


    Dante Ragazzo

  • 12:15 - 13:00

    Networking Lunch (catered)

  • 11:30 - 12:15

    How to Clean-Up Your Company’s Intranet

    How to clean up your company’s intranet (even if it feels like a black hole)

    This presentation will provide a high-level overview of how GoDaddy cleaned up their existing intranet instance and implemented governance for its free-spirited, 8,000+ workforce worldwide. Key takeaways include:

    ·Why most companies have this problem
    ·How to rally the troops and gain buy-in
    ·How to assess your site’s content
    ·How to organize the site with the employee audience in mind
    ·How to keep it (mostly) clean

    Presenter Bio:

    Shauna Fields has been working in communications and marketing for over 16 years. Today, she oversees internal communications for collaborative tools at GoDaddy, helping to steer tool selection, launch, and content strategies. She’s worked in organizations of 10 to 10,000 employees and enjoys strategizing for and leading any project that bridges digital tools, human communication, and change management. She shares her expertise on rethinking the employee user experience at intranetsarehard.com.

    She lives in the Phoenix area with her husband, a fellow Sun Devil, three kids and lots of pets.


    Shauna Fields

  • 13:00 - 13:45

    The Digital Workplace Expert Panel

    The free consulting portion of the conference! A panel of experts join the Chair Toby Ward for an open question and answer session with the audience.

    The top conference intranet expert tackle your challenges, problems and questions; the experts offer solutions, advice, and free consulting.

    The panel of experts discuss the social intranet in the digital workplace, challenges with content management and governance, and other leading topics.


    Toby Ward

  • 13:45 - 14:30

    People First: A Global, People Approach to Content & Engagement

    Cotton On Group

    As Australia’s largest global retailer, the Cotton On Group (the Group) credits its success over the past 28 years to having a genuine belief in its seven brands, its big ideas and the ability to bring them to life.

    The Group’s Digital Communications team are the online storytellers of this global family, sharing the important business updates, news and content to their intranet.

    As Australia’s largest global retailer, Cotton On is known for on trend apparel and lifestyle products for men, women, teenagers and children. It has 14,000+ stores in 18 countries and 22,000 team members.

    People First: A Global, People Approach to Content & Engagement

    Learn about Cotton On Group’s intranet evolutionary path to high adoption and engagement with a “People First” approach to designing, launching and managing its new intranet.

    The Cotton On Group’s intranet, The Tomorrow, is used to engage, inspire, connect and motivate a global team.

    One of the Group’s six values, People First, is the backbone of its intranet strategy which features team members across all artwork and content (no stock photography allowed!). This approach sees high engagement, evident through 50,000+ sessions per month.

    Learn how COG uses dynamic content and tools to drive engagement including its own internal TV channel, internal messaging platform, a ride-sharing section, and the integration of Instagram and photos into intranet pages.


    Private: Digital Communications Group

  • 14:30 - 15:15

    Rebuilding A Mobile Digital Workplace from the Ground Up

    British Airways is a century old business with big ambitions for the next 100 years. But with an ambitious change programme and new, people-focused strategy and narrative, they needed to build a brand new, modern, mobile-first digital workplace - and fast. Hear how they did it.

    British Airways (BA) is the flag carrier and the largest airline in the United Kingdom based on fleet size, with 45,000 employees and operations in 183 destinations. It is the third-biggest airlines group in the World.


    Den Carter, Content and Channels Lead

  • 15:15 - 15:25

    Networking Break (catered)

    Meet and network with like-minded managers and executives over coffee and cookies; learn what others are doing and planning for their digital workplace.

  • 15:25 - 15:50
    Messer construction logo
    Messer construction logo

    The Not So Odd Couple: The Marriage of Marketing & IT for the Digital Workplace

    Gone are the days when business and technology strategies lived independently. Truly innovative companies are embracing the marriage of marketing / communications and technology not just in how we deliver services, but also in how we support the growth of our business. From internal communication to digital marketing, learn how this Odd Couple is working together to drive the growth of a billion-dollar, employee-owned business, and how they built an award-winning intranet.

    This live case study will focus on the intranet redesign process, as well as crowd-source strategies for department integration, and avoiding potential roadblocks and pitfalls.

    Learn how to set the tone for other departments to work together to positively impact the intranet, and the entire digital workplace.

    Key Takeaways:

    * Identified areas where marketing and technology can work together to enhance the digital workplace
    * Strategies to integrate your department, no matter your business size
    * Understanding of roadblocks between IT and business owners, and strategies to avoid them before they become an issues
    * The process and journey for a partnership approach to redesigning the intranet.

    Messer construction logo

    Bethany Smith

    Messer construction logo

    John Carder

  • 15:50 - 16:15

    Enterprise Knowledge Management: Creating a Knowledge-Sharing Platform

    Bluemine is IBM’s intranet application for fact-based insights about clients, competitors, and markets. The application’s mission is to put market intelligence data, tools, and proprietary analyses in the hands of employees so that they are empowered with the knowledge to grow the business.

    A 2019 Intranet Design Annual award winner, Bluemine hosts more than 68,000 IT analyst reports from more that 25 different sources, data tools and proprietary intelligence reports that are produced by professionals within IBM. This is also a place where IBM employees come to follow market trends or top analysts, news, and discuss in open forums that centered around certain topics.

    In this 25-minute session attendees will learn about:

    * Creating and sustaining a knowledge management platform
    * Engaging employees to use and share knowledge across the enterprise
    * Supporting the knowledge management process by structuring content with metadata, supporting findability with search and search filters, and the importance of people and process


    Ivette Morello

  • 16:15 - 17:00

    User Experience Design for the New Digital Workplace

    Learn how Cox Communications designed and implemented internal social and collaboration into their newly launched enterprise-wide SharePoint intranet to start the company’s social/collaboration journey for 19k+ employees. Understand how enabling a personalized experience for employees to manage their flow of information allows for increased engagement and open two-way conversation and communication. Also learn how important search and content management is to digital workplace and the communications process, but also to the business case for securing funding for their new intranet.

    Cox Communications is a broadband communications and entertainment company and third-largest U.S. cable company. Cox serves approximately 6 million residences and businesses. Cox Business is a facilities-based provider of voice, video and data solutions for commercial customers, and Cox Media is a full-service provider of national and local cable spot and new media advertising.

    In this session you will learn: What social/collaboration means to you and your company; Developing use-cases to successfully implement and celebrate success; To create a communications collaboration team to cross promote and increase employee engagement; and how to partner with IT to ensure effective communications when launching additional applications and tools.


    Chris Harrer

  • 17:00 - 18:30

    Hosted Cocktail Reception

    Hosted Cocktail Reception – food, drink & merriment. Hosted by Prescient Digital Media, The Intranet Experts.

  • 08:45 - 09:00

    Key Learnings From Day One

    Key Learnings From Day One

  • 09:00 - 09:45

    Integrating Podcasting & Multimedia to Create Compelling Communications

    An in-depth case study look at how one of the top intranets on the planet, ConocoPhillips, and a winner of the Nielsen Norman Group ten best intranets of the year, uses and integrates podcasting and multimedia into their internal communications mix and strategy.

    At ConocoPhillips, a 2015 winner of the best intranet contest by the Nielsen Norman Group, the intranet or portal home page is the gateway to the umbrella digital workplace. The Fortune 500 giant undertook an intelligent redesign a year before, using SharePoint 2013, to ensure its place as a global energy company with more than 25,000 employee users. For years, ConocoPhillips has been using podcasting and multimedia, specifically for employees on the intranet, to increase employee engagement and enhance organizational communications.

    Approximately 13,000 ConocoPhillips employees worldwide listen to regular employee podcasts, with the average podcast receiving 2,000 to 3,000 listen (almost double what an average written news story garners).

    Learn how ConocoPhillips orchestrates and integrates employee podcasts and other multimedia, including employee videos, into the complete communications mix and the digital workplace.

  • 09:45 - 10:30

    Digital Workplace Video: Strategies To Advance Company Goals Through Video

    Learn how two very large organizations, a large, US-focused not-for-profit (The American Cancer Society), and a very large global, multinational defense and aerospace company (Lockheed Martin), use video and multimedia to engage tens-of-thousands of employees while aligning and supporting the corporate strategy.

    This presentation will focus on strategies and tactics to drive engagement and improve the employee and customer experience through video communication channels.

    Learn best practices from organizations who are effectively using employee, social and user-generated video content to engage employees and clients alike. Leave with innovative ideas to create videos that you can build into your communication strategy to educate, inform and engage your audience. 

    Whether you have the resources of an aerospace company or are operating on the shoestring budget of a non-profit, our presenters will show you insider information about how they have used videos across varying sectors to create impact and give you a look ahead at video communications in the future.


    Gentry Edwards

    JoEllen Saeli-Lane

  • 10:30 - 10:45

    Networking Break (catered)

  • 10:45 - 11:30

    Enhancing the Employee Experience through an Intranet Redesign

    There’s a common proverb: The Cobbler’s Children Have No Shoes.

    Companies often invest significant time and resources in developing their external brand and ensuring that their digital products provide a consistent customer experience.

    At Duke Energy, we turned our attention internally during the redesign of our Intranet, focusing on the employee experience. Our goal was to provide employees and continent workers with a user-friendly, mobile-optimized, on-brand experience.

    We’re continuing to enhance the employee experience through systematic user testing and integration of our newly-designed Design System. The Design System is a collection of design assets, code assets and standards used to create a unified experience across all of our digital products improving both the employee experience and the customer experience.

    Learn how a complex Fortune 500 energy utility created an award-winning intranet through a structured redesign process that fulfills the need of both the business and employees. In this session you will learn about the intranet redesign:

    * Process and Team Structure

    * User Experience process

    * Web Part Design & Development

    * Launch & Post-launch

    * Content Management Processes, Support & Governance

    * Design System Integration


    Capricia Townes

  • 11:30 - 12:10

    Creating More Inclusive Content for Intranets: How Google Foster's Content

    Google is one of the biggest brands, and most knowledge intensive enterprise's on Earth. Google has 90,000 employees in 70 offices across 50 countries. Learn how Google manages content across the enterprise, and empowers employees to create and share their own content across all boundaries.

    Join three senior communications managers on a deep-dive tour of the main Coca-Cola intranet and one of its key knowledge-sharing platforms for a functional audience. You’ll see how Coke drives and promotes work life information for associates as well as function-specific content for the globally dispersed but tightly integrated Growth community.


    Private: Google (TBC)

  • 13:00 - 16:30

    Planning and Governing an Enterprise Intranet

    Half-Day Workshop: Intranet Planning & Governance with Conference Chair Toby Ward.

    Toby will use and apply his 20+ years of working on intranets, with loads of case study examples, to demonstrate how to effectively plan and govern an enterprise intranet (redesigned intranet).

    Learn how to develop a strategy and strategic plan, and phased road map over time. The workshop will also examine different management and governance models and how to develop and maintain roles and responsibilities for all managers and contributors.

    The workshop will also cover:

    * Who should own the intranet

    * Governing content creation and deletion

    * Managing by committee

    * Policy creation

    * Creating and maintaining a decentralized content publishers model


    Toby Ward

  • 16:30 -


    End of Conference Break before start of the Communications Leadership Exchange Conference


Messer construction logo

John Carder

CIO, Messer

Shauna Fields

Internal Communications Manager, GoDaddy

Ray Scippa

Director, Employee Communications, ConocoPhillips

JoEllen Saeli-Lane

Vice President, Organizational Communications, of the American Cancer Society

ESA logo

Spencer Mains

Head of IT, Environmental Science Associates

Chris Harrer

Director, Digital Communications, Cox Communications

Tara Fitzgerald

Group Digital Communications Mgr, Cotton On Group

Troy Campano

Liberty Mutual, Head of Product, Digital Services Architect

Den Carter, Content and Channels Lead

British Airways

Gentry Edwards

Visual Communications Manager at Lockheed Martin

Brett Caldon

Liberty Mutual, Senior Director, Software Innovations

Messer construction logo

Bethany Smith

VP, Marketing & Corporate Communication, Messer

Dante Ragazzo

Director, Digital Workplace, Tapesty (CoacH)

Ivette Morello

Senior Manager of Design, Communications & Brand

Toby Ward

Prescient Digital Media, Founder, Intranet Global Forum

Amy Hernandez

Product Owner, The Digital Workplace, Coca-Cola

Capricia Townes

Digital Design Lead, Duke Energy


Full Event

1190 USD

Day 1 only

740 USD

Day 2 only

740 USD


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AMA Conference Center, Times Square

  • 1601 Broadway New York City, NY 10019