cox intranet 2018

Intranet design is a far different discipline than web design. Intranet users are employee, they’re not customers.

Employees don’t shop or seek to be entertained on the intranet. They use the intranet far differently than they use the Internet. They want something very specific, as fast as possible, and then they’re gone.

No employee goes to the intranet to “see what’s happening” or what’s new. They are want a phone number, a form, a policy, a document – and then they’re off to a meeting, a call or email.

The intranet is not a project, it’s a process. In fact, the intranet has more to do with people and process than technology, which is merely an enabler.

Redesigning an intranet requires a completely different approach to design than a consumer website (or mobile site, or mobile app). For starters, typical websites are primarily marketing vehicles, created with the purpose of selling a product, a service, an idea, a concept. Employees do not want to be sold anything. An employee uses the intranet to find information for their job, and they want it fast!

Read the full column, and the case study on the Cox Communications SharePoint intranet, Strategic Intranet Design.

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