Based in Melbourne, Tara has been with global fashion retailer the Cotton On Group for more than five years. In her time she’s managed the external communications function for the Group’s seven brands; building awareness and brand equity with a focus on key markets; Australia, New Zealand, Asia, South Africa, Brazil, the Middle East, the United Kingdom and the United States.

Tara’s focus in now on team member connections; she oversees internal communications and content operations across multiple digital touch points, including the Group’s global intranet, social and owned external platforms. With a People First approach to content and communications, Tara’s team delivers content to 9 countries and thousands of team members, extending from the Group’s head office and global hubs to distribution centers and the retail front line.

Before the Cotton On Group, Tara worked as a Communications Consultant for several Melbourne-based agencies including Mango, part of the DDB Group, and multinational consultancy PPR (WPP) where she managed the public relations for iconic clients such as Tourism Australia, Disney and Emirates Airline.

Tara spends her down time chasing after her two little girls and enjoys travelling with her family.

Cotton On Group

As Australia’s largest global retailer, the Cotton On Group (the Group) credits its success over the past 28 years to having a genuine belief in its seven brands, its big ideas and the ability to bring them to life.

The Group exists to make a positive difference in people’s lives, whether that’s their customers across the 17 countries they operate in or their global family.

The Group’s Digital Communications team are the online storytellers of this global family of 22,000, sharing the important business updates to their intranet, The Tomorrow to excite, inform and engage their team.

As Australia’s largest global retailer, Cotton On is known for its fast-fashion clothing for men, women, teenagers and children. It has almost 1,500 stores in 12 countries.

Cotton On also operates Cotton On Body, Cotton On Kids, Rubi Shoes, Typo, Lost, T-bar and Factorie and owns Supré.

Presenting:

People First: A Global, People Approach to Content & Engagement

Learn about Cotton On Group’s intranet evolutionary path to high adoption and engagement with a “People First” approach to designing, launching and managing their new intranet.

The Cotton On Group’s (COG) intranet, The Tomorrow launched is used to engage, inspire, connect and motivate our global team of 22,000 team members in more than 1500 locations across the globe.

One of COG’s six values, People First is the backbone of their intranet strategy that features team members across all artwork and content (no stock photography allowed!) which creates high engagement levels through this personable approach, shown through our 40,000+ sessions per month.

Learn how COG uses engaging content and tools to drive engagement including their own internal TV channel, internal messaging platform, a ride-sharing section, and the integration of Instagram and photos into intranet pages.