Truly great intranets are like snow leopards; very rare, mysterious, and beautiful. Winning intranets are years in the making; building and enhancing slowly over time, supported by active executive champions and funding.
Emphasis on executive support — money follows the chiefs, and it flows down from the executive suite. And without funding, and the executive sponsorship to ensure it, your intranet will die a slow death.
It’s a lot of work. And it takes years. The average intranet has hundreds of attributes that need to be addressed and managed. And design is not a top priority. People, process and content are the top traits and priorities.
Notwithstanding the years of work and dozens of strategic initiatives required to build and sustain a great intranet, there are seven key intranet traits, or master ingredients, that will virtually guarantee long-term, sustainable intranet success: